We’ve decided to start a new Atlanta video marketing division of Inspired Excellence that specializes in Video Production so we invested a good chunk of money into some excellent equipment. First off, after a ton of research, we bought an awesome Digital Cinema camera from Sony called the PMW-F3 (pictured above).
As the director, I really wanted to make something that looked impressive right off the bat….even though we’d never shot anything before. I planned to integrate plenty of Atlanta images and landmarks, so viewers came away knowing that “hey, these guys are in Atlanta.”